SWOT analysis In Elken Essay Example

SWOT analysis In Elken Essay Example SWOT analysis In Elken Paper SWOT analysis In Elken Paper One factor that leads Elken Company to be success in the firm is because of its strengths. Strengths are those competitive advantages that create the benefits to achieve the needs of its target markets. One of the strengths of Elken is that Elken Company has a strong network of distributor and it has a wide network of business in Asia-Pacific. These involved Asia-Pacific countries are Malaysia, Singapore, Indonesia, Thailand, Brunei, Hong Kong and India. Elken is expanding the business globally. In order to compete with the competitors, Elken can expand the business to the whole Asia countries and Europe-countries such as United Stated of America. The stronger network of distributor Elken has, it will be more benefits to Elken because it will be harder for the competitors and new entrants to compete with Elken. Another strength of Elken is that Elkens employees are cooperative and well disciplined. They are all ready to help the customers by providing them exemplary. In order to satisfy the customers needs and demands, the Customer Services Department staffs are trained to provide fast and quality services. Elken Company had trained professional technicians to provide the RO Water Purification services to its customers. These professional technicians are able to provide speedy installations and services to the customers. Other than that, the Elkens distributors and members are positive thinking and they are moving towards the same direction to achieve the Elkens goals. To accrue the wealth and rewards that Elken offers, the distributors and members put in efforts in the jobs and contribute themselves to the company. They are willing to face difficulty and challenges, and accept changes. They are willing to make improvement and skills development, so that they can increase their job performance. Elken Company had a lot of research and development activities on the Elken products. It always upgrades and expands the range of products with the aim of continually improving the lives of consumers. In order to improve the quality of the products, Elken can has the RD center with many different types of sophisticated tools and technologies, and recruit more creative experts for the products development. In addition, Elken Company had established Narisia Sdn.Bhd and its own manufacturing plant, Elepac Sdn.Bhd. Narisia Sdn.Bhd established to manufacture the Reverse Osmosis technology since 1998 to assure the desired quality of products. The Bio Pure R.O Water Purification System used the component parts produced by the worlds leading manufacturers. With these factories, Elken saved lots of operating cost in its business. Elken Company sells variety of products and services. It allows different range customers with the unlimited products and services. Many of the Elken products have been conferred prestigious awards by quasi-government bodies and associations; certified by international accreditation organization; and clinically proven by reputable institutions. Elken had an online website. This online website allows customers to browse and get information about Elken. It shared the company vision, milestones of success with the consure through the Internet. It also promotes its products through the website. By the way, it also included information about benefits of joining Elken, and the career opportunities offer by Elken. To improve the effectiveness of customer services, Elken had included the business addresses and the contact numbers into the website, so that it allows the consumers to have easier referencing, and it lets the consumers to find out the Elkens Head Office in their countries. Weaknesses Weaknesses are the restrictions of Elken might face in the development or implementation of the marketing strategy. Elken needs to acknowledge the weaknesses and handle it without procrastination. One of the weaknesses of Elken is that some of the products of Elken are expensive. The high price of Elken product may cause the consumer to purchase other products from the competitors. To overcome this problem, Elken should have better marketing planning, and reduce the costs for product development but in the same way maintaining the products quality. To allow the customers to purchase the products in a lower price, Elken can encourage the customer to join and become Elkens members, thus, inform them that there is special offer for Elkens members, and Elkens members are allow to purchase Elkens with a discount. Besides, Elken does not fully utilize its own website homepage. It does not include some important customer services into its online system. The online website only allows the consumers to get the company background information, products details, and some of the company news. It should included some online purchasing service into the online website. Competitors are encouraging people to join their direct sales business too. They offer many different types of rewards and benefits to their members. Competitors can offer similar benefits as Elken offers to its employees and members. To compete with the competitors, Elken should always improve its compensation and incentive strategies. Elken can always inform all the people around the world about the benefits of joining into Elken. Elken can motivate and incentive the employees by offering different types of compensation and benefits. Other than that, Elken should have some seminars to let the employees to share their experiences and how they succeed in their jobs in Elken with the new employees and customers. Opportunities Opportunities are the favorable and beneficial conditions that could generate rewards for Elken. Elken needs to find the potential opportunities in order to continue to grow within the marketplace. One of the opportunities of Elken is that they can improve its online customers services by included some features such as online catalogs, online purchasing service, online consultations, online applying Elkens membership, online appointments booking on the installation and maintenance services for RO Water Purification System, and online points checking. With all these features, it can increase the effectiveness of current customer services. By recruiting more quality, professional and potential employees, Elken can allows online recruiting system. With this online recruiting system it allows Elken to recruit experts and quality people from different places and countries. Since the people and consumers are concerning the healthcare problems nowadays, Elken can have chance to develop and sell more healthcare products. They can have RD to analyze and find out the needs and demands of the consumers todays. For instance, Elken can introduce and sells some massage and spa products since the consumers nowadays are concern about stress and pain reduction issues. With this chance, Elken can also produce and sell products to different category of consumers. They can produce products for children, teens, adults and the old individuals. Since Elken is a well-known direct selling company in Malaysia, it allows Elken to takes this chance to open more outlets and stores in Malaysia. Besides the head office in Kuala Lumpur, outlets in Johor, Sarawak and Sabah, it also can open stores and outlets at different locations, such as Pahang, Kedah, Penang, Terengganu, Kelantan, Perak, Melacca, and Negeri Sembilan. It can expand its business all over in Malaysia. Technologies trends are keep on changing. This had lead Elken to take the chance to improve its IS and IT in the company frequently. It leads Elken to use the computerized database and inventory system to keep track of products, stocks, employees and its members details. By using computerized database and inventory system, it allows Elken to have easier referencing on the products information, products stocks, and employees and members details. It also saves costs for storing the details. Besides, the changing of technology trends also had caused Elken to be aware of using new technology to produce the products. The using of new technologies helps Elken in producing and developing of products. With this opportunity, it allows Elken to increase the production and productivity and producing better quality products. Threats Threats are the conditions or barriers that may prevent Elken from reaching its objectives or harm to it. The Threats are such as the population shifts, changes in purchasing preferences, new technologies, changes in governmental or environmental regulations, or an increase in competition. One of the threats of Elken is that there are many competitors in the industry. The number of competitors are keep on increasing. The competitors of Elken are such as Amway and Cosway. To gain competitive advantage in this industry, Elken needs to improve the quality and variety of products by using advanced technology tools in product development and have more RD for the development of more creative and higher quality products. With the more variety of high quality products, it will allow consumers to purchase the products based on their personal preferences. Competitors sell the products with lower prices. These may influence the consumer buying behaviors. Elken should make their products price more reasonable, and have promotions to the consumers. Other than that, Elken can educate the consumers that when purchasing the products, besides consider of products prices, they should also consider of the product quality as well. Elken can educate the consumers on choosing the suitable products based on their needs and demands. Elken can also introduce and promote their products by using some critical slogan to attract the consumers. By adding more unique features on the products, the Elken customers will feel that is more valuable and benefits on purchasing Elkens products. Nowadays, there are a lot of companies and organizations provide online purchasing services and online consultation service to the consumers. To increase the effectiveness of customer services, Elken should allow its customers to enjoy the online purchasing services. Online purchasing allows the customers to make orders and purchase Elkens products via the Internet at anytime. It easy and it also saves times and costs. Customers no need to spend times and cost to travel to the Elkens stores in order to purchase Elkens products. To allow the customer to purchase the suitable products based on their needs, Elken can provide the online consultation services to consult the customers. Elken can recommend the suitable Elkens products to the customers based on their problems and needs. For instance, Elken can recommend the customer who is facing overweight problems to use Dr Diet slimming products.