William Golding s The Lord Of The Flies - 1574 Words

Is it better for someone to die for what they believe in, or is it better for someone to live and give up their believes? In novels, films, and even in real life, there are martyrs, those who are killed for what they think, and there are those who alter their morals to fit the status quo. These two types of people can be further characterized into two groups: those who do not change are weak, and those who do change are strong. Charles Darwin established a theory that states how what makes a person strong or weak is how they decide to deal with change. The naturalist states that even though some are vastly intelligent, kind, or dignified, they end up dying first because lack of adaptability, or refusal to do so. In William Golding’s The Lord of the Flies, Simon is an example of the sort of weakness Darwin elaborates on in his theory. While he is the most wise out of the group and tries to help the boys as much as he can, Simon is the first main character to die because he is u nable to keep up with the boys in both a physical and mental sense. Simon’s untimely death was caused by his refusal to abandon his civilized morals in order to abide by the principles of social darwinism in the ways of the other boys. Simon stands out from the rest of the group because he does not kill and engage in physical combat with the other boys, and his death is caused by his dismission of such violent activity. Shortly after the boys arrive on the island, the majority of them, including JackShow MoreRelatedWilliam Golding s Lord Of The Flies1263 Words   |  6 PagesResearch Paper: Lord of the Flies William Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, symbolically, how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of theRead MoreWilliam Golding s Lord Of The Flies752 Words   |  4 Pagespossible, so a five year old who teases others to Adolf Hitler would be classified as perpetrators of evil. Lord of the Flies is a fictional story about a group of British boys who get stranded on island. The author of the novel Lord of the Flies, William Golding, showcases Zimbardo’s ideas in his story. Zimbardo did not form his theory Through the character development of Jack and Roger, Golding illustrates the intensity of evil when one is impacted by situational forces. Before Ralph and Piggy unifiesRead MoreWilliam Golding s Lord Of The Flies1869 Words   |  8 PagesEssay Outline – Unit 11 Introductory paragraph: Topic Sentence (includes the book title and author) The novel Lord of the flies by William Golding is a type of literature that revolves around an anti-war theme. Main Points that will be discussed in the essay presented in order of weakest to strongest: 1. Lord of the flies was written during WWII and one of the manifestations is the dead man in the parachute presumably a victim of a bombed plane. 2. Faction among the group which is similar toRead MoreWilliam Golding s Lord Of The Flies1282 Words   |  6 PagesWilliam Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, this can be seen how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of the novel can be seen as the motherRead MoreWilliam Golding s Lord Of The Flies1389 Words   |  6 PagesA response to Lord Of The Flies Imagine an airplane crash. The heat of flames scorch passengers’ backs in addition to the wind burning their faces. Lucky, this crash was over water and near an island so most passengers survive, with an exception of the airplane staff and the pilot. Even though alive, many are in fits of fear and panic, and others are in shock. After hurried deliberation, a lone member of the group is elected leader in hopes that they will calm the panic, and make the hard, but necessaryRead MoreWilliam Golding s Lord Of The Flies1315 Words   |  6 PagesWilliam Golding’s novel Lord of the Flies was set somewhere on the timeline of World War Two, a war between the Axis and the Allies lasting from 1939 until 1945. Although WWII was fought between many countries in the Pacific and Europe, the main contender was Germany, led by Adolf Hitler. Hitler and his followers, the Nazis, changed the lives of everyone when they attempted to strengthen Germany and brought out all the evil and ugli ness in the world. After WWII, nothing would be able to change theRead MoreWilliam Golding s Lord Of The Flies886 Words   |  4 Pageshow to live their lives not knowing what s right or wrong. Everyone has a different opinion towards different things. Some say gun laws should be banned while some say they want a gun in their house. In Lord of the Flies by William Golding there are clear aspects of leadership shown within the characterization between Jack and Ralph. I m chief, said Ralph, because you chose me. And we were going to keep the fire going. Now you run after food- (Golding 150). There is evident conflict between theRead MoreWilliam Golding s Lord Of The Flies1672 Words   |  7 Pages The Different Social Cognition of the Similar Stories — Synthesis essay of Lord of the Flies Final Project With the development of British culture, the format of Desert Island Literature has an inevitable connection with the geographical and culture heritage of the development of British history. Generally speaking, the setting of such literature is basically around an isolated island which is far from human society. The characters usually follow a primary lifestyle so that illustrate the courageRead MoreWilliam Golding s Lord Of The Flies1745 Words   |  7 Pages1954 novel, Lord of the Flies by Nobel Prize-winner William Golding is a dystopian allegory indicative of vast aspects of the human condition. Set in the midst of a nuclear war, the text details a group of marooned British school boys as they regress to a primitive state. Free from the rules and structures of civilisation and society, the boys split into factions - some attempting to maintain order and achieve common goals; others seeking anarchy and violence. The novel is based on Golding’s experienceRead MoreWilliam Golding s Lord Of The Flies1776 Words   |  8 PagesMaybe the beast is us (Golding 85), in the novel, Lord of the Flies, by author William Golding, Golding uses the entire book as social commentary. The social aspect he focuses on is man’s ability to be evil and destructive. William Golding uses three specific literary devices to convey this idea; characterization, diction and symbolism. Lord of the Flies explains man s capacity for evil which is revealed in his inherent human nature, which he cannot control or ignore. The hidden evil within

John F. Kennedy The Man Behind The President - 1561 Words

John F. Kennedy: The Man behind the President John F. Kennedy changed America in a way in which no President had done before. His election was the beginning of a term that would be one of the most memorable and one of the most tragic in the history of United States Presidents. However, to fully understand John F. Kennedy’s term, and why it was so influential, we must first look into who he was as a person. The understanding of John F. Kennedy can be found in his childhood, his presidency, his death and his contributions to society. Born in Boston, Massachusetts, on September 6, 1888, Joseph Patrick Kennedy was the son of Mary Hickey and Patrick Joseph Kennedy, an important figure in the Irish community of Boston. Familiarly known as P.J., Patrick J. Kennedy had risen from common laborer to highly successful businessman, and was eventually instrumental in the organization of two different Boston financial institutions, the Columbia Trust Company and the Sumner Savings Bank. Early on, Patrick J. Kennedy had also entered politics, and Joseph, his first child, was born during P.J. s third term in the Massachusetts House of Representatives. Patrick J. Kennedy also served in the Massachusetts Senate, but his enduring political power was in the unofficial capacity of a ward boss who held sway in the East Boston Ward 2 for more than thirty year All though American’s knew him as John F. Kennedy, when he was little, his family and friends called him Jack. Born on May 29thShow MoreRelatedâ€Å"Forgive Your Enemies, But Never Forget Their Names.† –John1302 Words   |  6 Pagestheir names.† –John F Kennedy This quote was said by a man who was once someone that the American people would call the 35th President of the United States. John F. Kennedy was a very young President, as well as a very good looking president. Women would swoon over the idea of John F. Kennedy but also be jealous of his wife that he was married to at the time. John F. Kennedy is well known for his affair with Marilyn Monroe the world’s leading bombshell blonde in the 1960’s. This President is also wellRead MoreOn May 29, 1917, Brookline, Massachusetts, Mr. John Frederick806 Words   |  4 PagesBrookline, Massachusetts, Mr. John Frederick Kennedy was born. John F Kennedy was one of nine children born to Joseph and Rose Kennedy(a very wealthy family). His father Joseph Kennedy was a businessman and politician while his mother Rose Kennedy was a philanthropist and socialite. Due to his family’s wealth, John F Kennedy s education was more than respectable, attending many private schools since g rade school. Once it was time for higher education John F Kennedy briefly attended Princeton UniversityRead MoreCritical Analysis Of John F Kennedy994 Words   |  4 Pagesrevolution and the Vietnam war protest. Among the figures that helped shape this revolution is John F. Kennedy; he is widely perceived as a man whom reflected the ideals and aspirations of that era. However, this sentiment was not shared among each and all. As a result, on November 1963, President John F. Kennedy was assassinated while participating in a presidential campaign in Dallas, Texas. In many ways, John F. Kennedys assassination strengthened his status as an American symbol. His sudden deathRead MoreThe Assassination of John F. Kennedy1076 Words   |  4 Pagesassassination of John F. Kennedy is one of the most controversial and debated topics in American History. JFK was one of the most beloved presidents of our time. It was November 22, 1963 when JFK was assassinated. Unlike previous presidential assa ssinations, the JFK assassination is the most conspiracies of all time. The theories are the Government cover up, Mafia influence and Cuban President Fidel Castro. Imagine one person can do all this planning which Lee Harvey Oswald. There is no way that one man can doRead MoreThe Leadership Styles of John F. Kennedy and Ronald Reagan Essay980 Words   |  4 Pagespaper will compare are John F. Kennedy and Ronald Reagan I is in my opinion that these two United State of American Presidents were and are historical leaders. John Fitzgerald Kennedy often referred to as JFK was the 35th President of the United States of America and served in this capacity from 1961 until his assassination in 1963. Kennedy served before his presidency as Massachusetts’s 11th congressional district in the U.S. House of Representatives from 1947 to 1953. Kennedy also served in the URead MoreJohn F. Kennedy: A Legacy Never Forgotten1377 Words   |  6 Pages Forgive your enemies, but never forget their names(Brainy Quotes). John F Kennedy said this during one of his speeches, and ironically no one will ever forget the name of the person who murdered him, Lee Harvey Oswald, an enemy of the American Public. When Kennedy ran for office, he had to seem like the more experienced candidate and appeal to all of the people. During his speeches, Kennedy engaged his audiences and they hung on his every word. However, the tragic event of his assassinationRead MoreJohn F. Kennedy s Speech1361 Words   |  6 PagesJohn F. Kennedy Kennedy’s inaugural speech was remembered in the lines â€Å"Ask not what your country can do for you; ask what you can do for your country†. Kennedy’s speech resounded all over the United States inspiring the American nation to change, prosper and grow. He reassured the citizens of their nation’s strength and gave the people a sense of security. As the 35th President of the United States, John F. Kennedy was known for many accomplishments such as the establishment of the Peace CorpsRead MorePresident John F. Kennedy1675 Words   |  7 Pagesgo to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.† (Great Speeches Volume 27: John F. Kennedy, 2012). President John F. Kennedy delivered this infamous speech in the football stadium at Rice University in Houston, Texas on that very day. President Kennedy’s reason for his delivery of this speech was to address the sta te of our Nation’s Space Effort. The citizens of the United States of America were in quite a stateRead MoreThe Assassination Lee Harvey Oswald Essay1153 Words   |  5 Pagesthrough Dallas, Texas. President Kennedy sat with his wife waving at the crowds of spectators when three shots were fired. President Kennedy had been shot in the back and head. The president was then rushed to the nearest hospital, four miles away. John F. Kennedy was pronounced dead at 1.30pm, just an hour after the assassination at 46 years of age. He died of a wound in the brain caused by one of the bullets. Vice President Lyndon Johnson, who had been only three cars behind the president’s vehicleRead MoreThe Assassination Of President John F. Kennedy1376 Words   |  6 PagesLee Harvey Oswald and the assassination of President John F. Kennedy November 22, 1963 (Jennings), a day that changed American history, and a day that’s events still haunt the nation of freedom and liberty. Whether it be Jacqueline Kennedy’s pained cries or the hoodless limousine, a piece of this day in history lies in every American’s mind. The assassination of President John F. Kennedy, the thirty-fifth President of the United States of America (Bugliosi 11), to this day has several conspiracies

Book pseudo-philosophical Free Essays

The book of job is indeed a difficult book (particularly because it is structured like a poem, which i think made it all the more boring. ) But going beyond that, it has some interesting pseudo-philosophical discussions going on. Job is a brave man, given the circumstances and the general assumptions about the nature of the universe at the time (a universe where god occasionally makes his presence known through a whirlwind or some such device). We will write a custom essay sample on Book pseudo-philosophical or any similar topic only for you Order Now Job is good and brave, but I think there is an inherent assumptions in his arguments that make them fail (in my book): the assumption of the validity of the rationale behind the rules under which God seems to operate. Since Sin is also, ultimately, God’s invention, I think an appropriate response to such a condition as Job’s would have been â€Å"Why are You playing around with us? † When Job finally acknowledges God’s justice, Job gets his good life back! (Someone was just being childish and just wanted some appreciation, after all. ) I don’t believe that there is a direct correlation between good actions and†¦ divinely bestowed awards. A bit of work and a bit of luck are what it takes to get a good life. As for Genesis chapters 1-11, I cannot take these as an authentic record of historical events. While reading, I kept getting a feeling, in the back of my mind, that there is something inherently wrong in the rationale and explanations of the behaviors of the characters (God included). The story presented in Genesis has the makings of a myth, and is in the same level as that of other creationist stories of other beliefs. As Darwin says, the concept of God is quite beyond the scope of my abilities. Genesis 1-11 is an â€Å"explanation† of the origins of the world, which I believe must be a lot more complex than the chapters relate (at least on the surface). It also â€Å"explains† the origins good and evil in modern mankind. Boring also. Primarily because the story has been recounted countless times, and, understandably, the sentences are structured as dissimilarly as possible from everyday speech, while still retaining grammatical correctness. But it is still nice to understand ancient (and modern) cultural and religious mentality. How to cite Book pseudo-philosophical, Papers

Alone on a Wide, Wide Sea Michael Morpurgo Essay Example For Students

Alone on a Wide, Wide Sea Michael Morpurgo Essay Alone on a wide, wide sea The novel Alone on a wide, wide sea is written by award winning author Michael Morpurgo and was published in 2006. This novel concentrates on a boy named Arthur and his powerful and consistent relationship with his close friend Marty. To make the story more thought provoking and interesting, Morpurgo has used symbols to represent various things throughout the novel. Such as, a boat to represent love, a key to represent luck and an albatross to represent hope and adoration. Throughout the novel a key is used to represent hope and luck. The reader becomes aware of this when Arthur ‘felt a sadness so deep within, but felt too that just as long as he had kitty’s key he would be alright. ’ The key causes Arthur to feel strong in his time of need. Having the key there is a reassurance that even though times are tough, there is always a bright side. Similarly, as Arthur says ’it would be lucky for me’, it brings the same luck to his young daughter Allie. When Allie is out on her expedition to England, to bring back a long lost family member, she keeps the key there in hope that it would bring the same luck that it brought her father. Each character seems very dependant on the luck the ‘lucky key’ brings. The ‘Ancient Mariner’ is a symbol of courage and family togetherness for many characters in this novel. This becomes clear when Allie continuously recites the ‘Ancient Mariner’ on board ‘Kitty four’, which ‘gave her a new determination every time she read it out loud. Reciting the ‘Ancient Mariner’ results in Allie feeling more connected with her deceased father and the sea itself. This connection causes Allie to confide in herself and her ability to accomplish her goals. Likewise, when Arthur recites the poem for Aunty Megs on her birthday her eyes were ‘full of tears and full of love’. The ‘Ancient Mariner’ brings Arthur, Marty and Aunt y Megs closer and their shared love for this poem results in them uniting as a stronger family. Throughout the novel a boat is used to represent love and trust. This becomes evident when Arthur builds a boat for Allie ‘so they could each do what they love to do best together’. Arthur builds this boat for Allie because he knows how much it would mean to her to sail to England, which has been her dream ever since she was a little girl. The gift is also to prove to his daughter that he trusts she is ready to take on the dangerous seas. The creation of the boat, as well, brings them closer together as they have not only the building to discuss and plan, but the expedition itself. During the adventurous novel an albatross is used to represent hope. The reader becomes conscious of this when Allie is on ‘Kitty four’ to England and sites an albatross. From that day on the same albatross visits her almost everyday, and shortly after this Allie begins to believe that it is her father ‘keeping an eye on her, doing with her what he always wanted to do with her’. Seeing the albatross everyday makes Allie really consider that it is her father, sailing to England with her, guiding her through all the tough and dangerous events on board. This thought strengthened Allie in many ways and played a huge part in the accomplishment of her goals. Throughout this novel Morpurgo has used symbols to represent love, hope courage, togetherness and strength. His exceptionally well written novel recounts the overwhelming life of Arthur Hobhouse and his continued journey through his daughter Allie. With its exciting and realistic story line and sophisticated and competent vocabulary, Alone on a Wide, Wide sea is an excellent novel written for children ages ten and onwards.

Risk Management Plan Kilimanjaro Mountain

SWOT analysis In Elken Essay Example

SWOT analysis In Elken Essay Example SWOT analysis In Elken Paper SWOT analysis In Elken Paper One factor that leads Elken Company to be success in the firm is because of its strengths. Strengths are those competitive advantages that create the benefits to achieve the needs of its target markets. One of the strengths of Elken is that Elken Company has a strong network of distributor and it has a wide network of business in Asia-Pacific. These involved Asia-Pacific countries are Malaysia, Singapore, Indonesia, Thailand, Brunei, Hong Kong and India. Elken is expanding the business globally. In order to compete with the competitors, Elken can expand the business to the whole Asia countries and Europe-countries such as United Stated of America. The stronger network of distributor Elken has, it will be more benefits to Elken because it will be harder for the competitors and new entrants to compete with Elken. Another strength of Elken is that Elkens employees are cooperative and well disciplined. They are all ready to help the customers by providing them exemplary. In order to satisfy the customers needs and demands, the Customer Services Department staffs are trained to provide fast and quality services. Elken Company had trained professional technicians to provide the RO Water Purification services to its customers. These professional technicians are able to provide speedy installations and services to the customers. Other than that, the Elkens distributors and members are positive thinking and they are moving towards the same direction to achieve the Elkens goals. To accrue the wealth and rewards that Elken offers, the distributors and members put in efforts in the jobs and contribute themselves to the company. They are willing to face difficulty and challenges, and accept changes. They are willing to make improvement and skills development, so that they can increase their job performance. Elken Company had a lot of research and development activities on the Elken products. It always upgrades and expands the range of products with the aim of continually improving the lives of consumers. In order to improve the quality of the products, Elken can has the RD center with many different types of sophisticated tools and technologies, and recruit more creative experts for the products development. In addition, Elken Company had established Narisia Sdn.Bhd and its own manufacturing plant, Elepac Sdn.Bhd. Narisia Sdn.Bhd established to manufacture the Reverse Osmosis technology since 1998 to assure the desired quality of products. The Bio Pure R.O Water Purification System used the component parts produced by the worlds leading manufacturers. With these factories, Elken saved lots of operating cost in its business. Elken Company sells variety of products and services. It allows different range customers with the unlimited products and services. Many of the Elken products have been conferred prestigious awards by quasi-government bodies and associations; certified by international accreditation organization; and clinically proven by reputable institutions. Elken had an online website. This online website allows customers to browse and get information about Elken. It shared the company vision, milestones of success with the consure through the Internet. It also promotes its products through the website. By the way, it also included information about benefits of joining Elken, and the career opportunities offer by Elken. To improve the effectiveness of customer services, Elken had included the business addresses and the contact numbers into the website, so that it allows the consumers to have easier referencing, and it lets the consumers to find out the Elkens Head Office in their countries. Weaknesses Weaknesses are the restrictions of Elken might face in the development or implementation of the marketing strategy. Elken needs to acknowledge the weaknesses and handle it without procrastination. One of the weaknesses of Elken is that some of the products of Elken are expensive. The high price of Elken product may cause the consumer to purchase other products from the competitors. To overcome this problem, Elken should have better marketing planning, and reduce the costs for product development but in the same way maintaining the products quality. To allow the customers to purchase the products in a lower price, Elken can encourage the customer to join and become Elkens members, thus, inform them that there is special offer for Elkens members, and Elkens members are allow to purchase Elkens with a discount. Besides, Elken does not fully utilize its own website homepage. It does not include some important customer services into its online system. The online website only allows the consumers to get the company background information, products details, and some of the company news. It should included some online purchasing service into the online website. Competitors are encouraging people to join their direct sales business too. They offer many different types of rewards and benefits to their members. Competitors can offer similar benefits as Elken offers to its employees and members. To compete with the competitors, Elken should always improve its compensation and incentive strategies. Elken can always inform all the people around the world about the benefits of joining into Elken. Elken can motivate and incentive the employees by offering different types of compensation and benefits. Other than that, Elken should have some seminars to let the employees to share their experiences and how they succeed in their jobs in Elken with the new employees and customers. Opportunities Opportunities are the favorable and beneficial conditions that could generate rewards for Elken. Elken needs to find the potential opportunities in order to continue to grow within the marketplace. One of the opportunities of Elken is that they can improve its online customers services by included some features such as online catalogs, online purchasing service, online consultations, online applying Elkens membership, online appointments booking on the installation and maintenance services for RO Water Purification System, and online points checking. With all these features, it can increase the effectiveness of current customer services. By recruiting more quality, professional and potential employees, Elken can allows online recruiting system. With this online recruiting system it allows Elken to recruit experts and quality people from different places and countries. Since the people and consumers are concerning the healthcare problems nowadays, Elken can have chance to develop and sell more healthcare products. They can have RD to analyze and find out the needs and demands of the consumers todays. For instance, Elken can introduce and sells some massage and spa products since the consumers nowadays are concern about stress and pain reduction issues. With this chance, Elken can also produce and sell products to different category of consumers. They can produce products for children, teens, adults and the old individuals. Since Elken is a well-known direct selling company in Malaysia, it allows Elken to takes this chance to open more outlets and stores in Malaysia. Besides the head office in Kuala Lumpur, outlets in Johor, Sarawak and Sabah, it also can open stores and outlets at different locations, such as Pahang, Kedah, Penang, Terengganu, Kelantan, Perak, Melacca, and Negeri Sembilan. It can expand its business all over in Malaysia. Technologies trends are keep on changing. This had lead Elken to take the chance to improve its IS and IT in the company frequently. It leads Elken to use the computerized database and inventory system to keep track of products, stocks, employees and its members details. By using computerized database and inventory system, it allows Elken to have easier referencing on the products information, products stocks, and employees and members details. It also saves costs for storing the details. Besides, the changing of technology trends also had caused Elken to be aware of using new technology to produce the products. The using of new technologies helps Elken in producing and developing of products. With this opportunity, it allows Elken to increase the production and productivity and producing better quality products. Threats Threats are the conditions or barriers that may prevent Elken from reaching its objectives or harm to it. The Threats are such as the population shifts, changes in purchasing preferences, new technologies, changes in governmental or environmental regulations, or an increase in competition. One of the threats of Elken is that there are many competitors in the industry. The number of competitors are keep on increasing. The competitors of Elken are such as Amway and Cosway. To gain competitive advantage in this industry, Elken needs to improve the quality and variety of products by using advanced technology tools in product development and have more RD for the development of more creative and higher quality products. With the more variety of high quality products, it will allow consumers to purchase the products based on their personal preferences. Competitors sell the products with lower prices. These may influence the consumer buying behaviors. Elken should make their products price more reasonable, and have promotions to the consumers. Other than that, Elken can educate the consumers that when purchasing the products, besides consider of products prices, they should also consider of the product quality as well. Elken can educate the consumers on choosing the suitable products based on their needs and demands. Elken can also introduce and promote their products by using some critical slogan to attract the consumers. By adding more unique features on the products, the Elken customers will feel that is more valuable and benefits on purchasing Elkens products. Nowadays, there are a lot of companies and organizations provide online purchasing services and online consultation service to the consumers. To increase the effectiveness of customer services, Elken should allow its customers to enjoy the online purchasing services. Online purchasing allows the customers to make orders and purchase Elkens products via the Internet at anytime. It easy and it also saves times and costs. Customers no need to spend times and cost to travel to the Elkens stores in order to purchase Elkens products. To allow the customer to purchase the suitable products based on their needs, Elken can provide the online consultation services to consult the customers. Elken can recommend the suitable Elkens products to the customers based on their problems and needs. For instance, Elken can recommend the customer who is facing overweight problems to use Dr Diet slimming products.

Current Market Conditions Competitive Analysis_365 Essay

Current Market Conditions Competitive Analysis_365 - Essay Example First is the price that has an inverse relation, that means consumers want to buy more when the price is low, and will buy less when it is high. Next is the income wherein the effect of buying depends on the income. But this type of reasoning depends on the kind of commodity. For normal goods, as income increases demand also increase, and demand for product decrease as income lessens. Next is Tastes and preferences of consumers; Demand is also affected by consumers taste and preferences, particularly now, that consumers have become health conscious. Another aspect is the consumers’ expectations. When consumer anticipates a price increase, tendency is to stock up, because this is an expectation of what to happen. A demand for instance, is affected by weather, Consumption increases during hot weather, and decreases in winter. The dictionary has defined equilibrium price as the quantity of goods buyers are willing to buy and the quantity of goods sellers are willing to sell. The equilibrium price is found in a diagram where supply and demand interacts . P1 and Q1 are the points of equilibrium where supply = demand. At any price above P1, supply exceeds demand price below P1demand exceeds supply. (tutotr 2u) Target market of the new Cola drink is the American consumers, who, according to Huffpost Healthy Living, (05, July, 2012), half of the number of American surveyed, drink soda on a daily basis, with an average of 2.6 glasses. Study of Diechert, Mehga, et. al ( Feb 22, 2006)shows soft drink industry has a market share of 46.8 % that competes with that of non-alcoholic drink Business wire( February 04, 2011) estimates soft drinks’ global market to have a volume of 465.4 billion liters, which is an increase in the consumption of 16.7% since 2006. Clearly, this is an indication that the soft drink industry is still strong and a profitable industry. Outside U.S., there is an indication that Coca-Cola does not retain sales